How It All Started

The History

The History

Since opening the first salon in 1963, we’ve had the belief that every client has their own unique style. As we provided clients with the latest trends, we knew that the next step was to teach the new generation of beauty professionals how they could also stretch their creativity in the industry. That’s why we’ve since expanded the company to include numerous hairdressing academies that are continually updating their curriculum. This is just one part of the TONI&GUY education difference offered in our schools.

Financial Aid

Do you need help financing your passion? At TONI&GUY Hairdressing Academy, we offer financial aid to those who qualify! Student loans, Federal Pell Grants, and the GI Bill® are just some of the options that could be available to you. Each of our programs has straight-forward tuition costs and no hidden fees. If you have any questions about your options, our Financial Aid Coordinator would be happy to help!

Our Locations

It’s important to us that you can study what you love where it’s most convenient. We have multiple TONI&GUY Hairdressing Academies located throughout the United States. Contact us to learn more and find an academy near you!


From the South of Italy to the South of London, the Mascolo family has been a standout in the beauty industry because of its ability to bridge the gap between fashion and hairdressing, between cutting-edge and commercial viability and because of the solid philosophy that each client should be treated as an individual. No matter what the trends are, each hairstyle given should be personalized to suit the client.

Zak Mascolo

Chief Executive Officer

Samantha Finley


Marcus Renz

Chief Financial Officer

Joshua Marzioli

Vice President Of Project Development & Franchising

Yvonne Mascolo

Vice President Of Company Owned Academies

Austin Finley

Creative Director Of Toni&guy Americas

Richard Rivas

Vice President of Marketing

Misty Benavides

Director of Operations & Franchising

Our mission is to offer higher education in hairdressing, delivering quality and creativity through consistent, timeless programming.

Annual Collections

US United

US United is the latest collection to represent the inclusive culture at TONI&GUY. Bright pops of color and various forms of texture are what define the collective theme for US United, showcasing the diversity that is ingrained in the TONI&GUY family.

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Annual Collections

Alter Ego

Discover the new era of TONI&GUY with the Alter Ego Collection debuting five men’s clipper cuts and opening the door to clippering techniques for the first time in our history.

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Annual Collections

Desert Project

The Desert Project was inspired by the high mountains to deep valleys blending harmoniously in Joshua Tree. The Desert Project features seamless cuts and a warm colour palette that translate modern techniques into everyday wear.

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Annual Collections


Step into Euphoria, a collection of five cutting-edge women’s cuts and colours highlighting disconnected layers, pastel and jewel tone hues and unique fringe cuts.

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Annual Collections

Venice Project

The ocean influenced The Venice Project as much as the destination itself. The juxtaposition helped to create a “sea-punk” aesthetic. Each look is an adaptation of the latest runway trends translated into comprehensive and wearable hair for any lifestyle.

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