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The History of TONI&GUY

A Legacy Moving Foward

“Since opening the first salon in 1963, we’ve had the belief that every client has their own unique style. As we provided clients with the latest trends, we knew that the next step was to teach the new generation of beauty professionals how they could also stretch their creativity in the industry. That’s why we’ve since expanded the company to include numerous hairdressing academies that are continually updating their curriculum. This is just one part of the TONI&GUY education difference offered in our schools.”

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NEW FOR 2021

HUMANE COLLECTION

Humane celebrates individuals from all walks of life. The act of being Humane is generous, open-minded, unselfish, & sympathetic. 2020 was a year of self-reflection and the Humane collection was born from that. The individuals in the collection share their stories and Humane is inspired by everyone involved.

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US United

US United is a collection celebrating the inclusive culture at TONI&GUY. Bright pops of color and various forms of texture are what define the collective theme for US United, showcasing the diversity that is ingrained in the TONI&GUY family.

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Alter Ego

Discover a new era of TONI&GUY with the Alter Ego Collection debuting five men’s clipper cuts and opening the door to clippering techniques for the first time in our history.

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Desert Project

The Desert Project was inspired by the high mountains to deep valleys blending harmoniously in Joshua Tree. The Desert Project features seamless cuts and a warm color palette that translate modern techniques into everyday wear.

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Euphoria

Step into Euphoria, a collection of five cutting-edge women’s cuts and colors highlighting disconnected layers, pastel and jewel tone hues and unique fringe cuts.

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Venice Project

The ocean influenced The Venice Project as much as the destination itself. The juxtaposition helped to create a “sea-punk” aesthetic. Each look is an adaptation of the latest runway trends translated into comprehensive and wearable hair for any lifestyle.