How to Use Social Media as a Beauty Professional

It’s no secret that in today’s world social media has a huge impact on our daily lives. Now more than ever, people rely on social media to feel connected with those around them and the beauty world is no exception! In fact, social media is an incredible way for beauty professionals to engage with clients and even create a platform for themselves to be known in the community so potential clients can see their creative talents.

So, how can you best use social media as a beauty professional? We break it all down for you by listing out five essential tips you need to know before starting your beauty social media!

Establish Your Unique Brand and Voice

Don’t just think that you should start posting anything that looks good to you at the moment. Social media can be the place where users first see you as a beauty professional and decide whether your style matches theirs or not. That’s why you need to be deliberate in what you’re posting and plan it all out in advance so you can achieve the aesthetic that makes users feel like they really know you. Your profile, logo, bio, and the social media feed’s color scheme should all combine to create a picture of the kind of beauty professional you want to be!

Along with creating a unique brand, you should also make sure you’re establishing a consistent voice. People want to feel like they’re really talking to you and that can be hard if every post sounds like it’s coming from a different person. Whether you want to be more professional or conversational, make sure you pick how you want to come off and stick to it!

Use Hashtags and Geotags

We can’t emphasize enough how important it is that you include hashtags in your posts! It’s become a big part of social media and you’re not going to get as much out of your social platform if you’re skipping out on this essential tool. Every post should have general beauty hashtags and ones that are specific to your picture and location. This allows users to find your posts when searching for something that relates to your hashtags and can make your profile grow much faster than it would have before.

Make sure you’re also including a geotag on your posts so people can find you when searching for places near where they live.

Post Before and After Photos

Clients usually want to see what you can do with your beauty talents before committing to an appointment with you. This has never been easier with social media! All people have to do is look on their phones and see which stylists match what they most want for their new style. People are busy so they won’t want to spend time digging through your social media. Make it easy for them by including a lot of before and after photos of clients you’ve worked with. This allows you to catch the attention of users who are most likely to have an amazing salon experience with you.

Don’t forget to also tag your clients in their before and after photo to encourage them to give you a follow. You might be surprised how much this allows your profile to grow and be seen by new users!

Take Advantage of the Tools Available

Those social media tools are there for a reason! To get the most out of what’s available, you should take time to see what you can use and plan out which ones you should use to engage even more with your followers. A lot of these tools are interactive and gives your audience a chance to engage with you and feel more connected to your brand. Here are just some things you can do to make your social media feel complete:

  • Quizzes
  • Polls
  • Questions
  • Countdowns
  • Live videos

Not only can these tools help you engage with your audience but they can also give you an idea of what your followers are most interested in to help you move forward!

Keep a Consistent Posting Schedule

It’s not enough to plan out great content. You also need to make sure that you have enough of it to keep a consistent posting schedule that your users can expect. That means you need a variety of posts that keeps people engaged and looking forward to everything you put up. In between your before and after photos, you might want to include information about how to schedule an appointment, updates on your life, or even memes you know your users will relate to. All these posts work together to give your audience a clear picture of who you are not just as a beauty professional but as a person!

Start Your Journey With Us

Are you thinking about becoming a beauty professional? At TONI&GUY Hairdressing Academy, we offer a variety of programs so you can learn how to become an expert in the area of beauty that interests you most. Our programs cover both the technical and business side of beauty so you can learn more social media tips with us! Schedule a tour with us today to learn how you can get started.