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The Hair Industry

Building your business with TONI&GUY in the booming cosmetology industry.

With the TONI&GUY system, you can have the tools necessary to develop salon-ready graduates with endless opportunities.

Franchise Opportunities

Whether you are looking to start with a single-unit operation, or a multi-unit operation, we have the franchise opportunity that is right for you in markets across the United States. We help you with site selection, offer custom design, and provide training and guidance as you start your TONI&GUY Hairdressing Academy.

The Process
  1. Request Info
  2. Application Review and Discovery Interview
  3. Financial application and Site Review

To reduce your initial investment, TONI&GUY offers a streamlined new build, as well as a conversion option, which helps keep your investment low.

Franchisee Fees:*

  • $15,000 for an academy conversion
  • $30,000 for a new build academy
Build Out Costs:*

For a new build academy we estimate between $466,500 and $1,511,500 dependent on the size and condition of your new location.

**Academy conversion costs are based on a case-by-case analysis and are dependent on the size and condition of your existing academy. Academy conversions can range between $148,000 and $537,000.

Once your academy is opened, there is an ongoing monthly $4,300 royalty fee, $200 national advertising fund contribution, and $270 web site spoke maintenance fee.*

*Disclaimer: This does not represent the total investment required or all fees. Please refer to the Franchise Disclosure Document (FDD) for further detail.

** Academy build out pricing based on an academy between 8,500-12,500 sq ft.

Frequently Asked Questions

Why choose TONI&GUY for your Beauty Academy?

Our franchisees choose TONI&GUY because of our strong reputation in the industry for quality education and our internationally recognized iconic brand which has been developed over the last 50 years. . Some choose TONI&GUY because of our simple business system and operational model, which makes owning and running your academy as streamlined as possible.

What qualifications does TONI&GUY look for in potential franchisees?

We are looking for like-minded individuals who want to be a part of an iconic hairdressing family brand and help continue our vision of advancing the hairdressing industry, one hairdressing student at a time.

Prior experience in running a hairdressing academy is not required, we will provide you with comprehensive training and ongoing support.

Do you have what it takes?

  • Are you passionate about the success of your team and your academy?
  • Are you driven to provide top quality education for your students and staff?
  • Do you have proven management and leadership skills?
  • Are you looking to adopt a proven operating system completely and consistently?
  • Do you have a minimum net worth of $250,000 with $75,000 in liquid assets?
  • Do you have the ability to finance $600,000?

How much money can I make?

TONI&GUY offers its franchisees strong unit-level economics, which potential franchisees will see during the Franchise Disclosure Document review phase of our franchising process. This will assist you in developing your financial projections and business plan. How much you can make depends on many factors, including but not limited to the following:

  • Working hard to provide TONI&GUY’s top-quality education to your students and staff
  • How well you satisfy your customers’ needs by providing excellent customer service
  • How thoroughly you implement all of TONI&GUY’s operating principles
  • How well you recruit and develop an education-focused staff
  • How effectively you monitor your sales trends while managing your expenses
  • How you address the competition in your area
  • Regulations and laws specific to the industry and to your particular location
  • Economic factors which may not be within your control

How can I obtain a copy of your franchise disclosure document (FDD)?

TONI&GUY provides interested and potentially qualified franchise candidates with a copy of our Franchise Disclosure Document (FDD). If you would like to obtain a copy, complete the franchise inquiry form on our website and the Request for Information and Consideration, and then you will have the chance to speak with our franchise development specialist.

If I live outside the U.S., can I franchise with TONI&GUY?

TONI&GUY USA is open to franchising in North, Central, and South America. If you are interested in exploring any of these options, fill out our franchise inquiry form and speak with our franchise development specialist.

What type of training & support is offered?

TONI&GUY offers corporate marketing and business operational support from the moment your academy doors open*. We assist by providing the following:

  • Education curriculum support
  • Marketing collateral
  • Marketing & PR concepts to attract students
  • Internal systems support
  • Ongoing communication and support
  • Branding
  • Online manual access
  • Intranet systems
  • Access to the TONI&GUY App
  • Student Kits
  • Online educational portal for your student course work
  • National Student Contests
  • National Collection Release, Salon Summit & Photographic Awards
  • And more…

*Please refer to the Franchise Disclosure Document (FDD) for the most up-to-date information

I already have my own academy, can I convert it to a TONI&GUY Hairdressing Academy?

Generally, yes, so long as you satisfy all of our requirements to become a TONI&GUY Hairdressing Academy. If you have an existing academy that you would like to convert to a TONI&GUY Hairdressing Academy and capitalize on the model and systems we have developed, fill out our franchise inquiry form and speak with our franchise development specialist.